Cooperation agreement between HC SKA and the "Sport is the Right Way to Live" project

SKA Hockey Club and the "Sport is the Right Way to Live" project have signed a strategic cooperation agreement. The parties are planning to continue actively develop and promote sport in Russia, in particular both participating in the organisation of sporting events, festivals, exhibitions, congresses and seminars, exchanges of experiences in the field of physical culture and sport and the creation of sporting facilities for both professional and amateur athletes.

The "Sport is the Right Way to Live" project was launched on 1 January 2019. It is a national project which has the aim of increasing the number of people participating in sport up to 70% by 2030.

HC SKA general manager and vice-president Roman Rotenberg:

- I am really happy to sign a cooperation agreement with the "Sport is the Right Way to Live" federal project. All sporting organisations have a responsibility to promote sport. At our Hockey City complex, we support several different sports for professionals and amateurs, and our outdoor facilities for the public are very popular. More and more people are understanding that a healthy lifestyle is the key to good health. We hope that sport will be an important of more people's lives, it's great that the sporting community is willing to help this.

First Deputy Director of the Federal Directorate of Sports Events of the Ministry of Sport Georgy Kobylyansky:

- The opportunity to work with powerful partners is hugely important for the "Sport is the Right Way to Live" project in terms of attracting Russians to participate in sporting activities. SKA is one of the leaders in the sporting industry. The club achieves plenty of success both on the ice and in the field of marketing, something which means that SKA really are a true ambassador of sport. We're grateful to the management of the Saint Petersburg organisation for their warm support for the project, which is also a social project. I'm sure that we will stage many great events together. Yesterday we didn't just see SKA win, we also saw the smiles of fans who took part in our joint project. Sport is the right way to live!